Building A StoryBrand | Donald Miller

One thing that most entrepreneurs get wrong is not taking the time to build a meaningful brand around their business. In his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen, Donald Miller explains why every business needs a StoryBrand and how to create one. 

Miller teaches how to use the psychology of writing – the same techniques that Hollywood scriptwriters use to make us obsess over blockbuster movies – in his seven-part framework. The author uses many popular movies as examples of what a successful story structure looks like. Many of the same things that make a movie successful are also what make a business successful. Through branding, businesses can create a story that resonates with their target audience. 

“Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.” – Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen

Miller explains how businesses must refrain from talking about how great they are. Instead, they should put the customer at the center of the story. In this way, the customer is likened to the main character of a movie. Every well-written character must run into a problem (what your business will solve). Then enters a guide (your business) to help them overcome their obstacle.

Throughout the seven parts of his StoryBrand Framework, Miller teaches his readers how they can clarify their brand message. This is imperative to creating a customer journey and building a meaningful relationship with one’s audience. It’s also an effective marketing technique for generating leads and converting traffic into customers.

Building a StoryBrand is a must-read for anyone who owns a business or who is frustrated with their own marketing efforts. Miller’s humorous and laid-back tone makes this book easy to read and comprehend even if you’re new to storytelling as a marketing technique.

To start creating your own StoryBrand BrandScript and get free printables, visit mystorybrand.com. 

Get the book here or listen to it on Audible Plus in addition to thousands of other titles.